Recently the SAP implementation project, known as the “CTL-SAP Project,” has been officially launched. Its aim is to create a turning point in the agricultural industry through digital transformation and to elevate Cristalla to a data-driven organization. This event was held by Cristalla Co., Ltd., represented by Mr. Wisid Likhitaporn, Executive Vice President - Accounting, Finance and Corporate Affairs President (Acting) (shown 3rd from left), Mr. Tittapong Techa-umponlul, Senior Vice President – Accounting, Finance and Support (2nd from left), Ms. Rattana Huang, Managing Director of Plantheon Trading (on the far left), Mr. Adunyaded Prateepsin, Senior Vice President - Procurement & External Affairs (on the far right), and Mr. Tip Rojanakit, Senior Vice President - Sugar Mill and Process Development (2nd from right). TCC Technology Co., Ltd., was represented by Mr. Pipit Jariyavattanavijit, Deputy Managing Director - Commercial & Operation (center) and Mr. Arun Khotchaosot, Director of Client Engagement (3rd from right).

According to Mr. Wisid Likhitaporn, Executive Vice President - Accounting, Finance and Corporate Affairs President (Acting)of Cristalla, “the primary priority of any organization is its information system. In order to deal with any situation these days, the internal processes of the organizational information system need to be accurate and timely. With this, Cristalla realized the importance of information systems and decided to use an SAP system, which has been recognized internationally. Due to its stability and easy accessibility, the information system tends to be more accurate.”

Mr. Tittapong Techa-umponlul, Senior Vice President – Accounting, Finance and Support of Cristalla added that the SAP system allows them to perform analytics, and to gain accurate reports for various departments in the organization, such as production, quality control, and maintenance departments. Furthermore, the SAP system also supports employees in the organization to work more productively. These key factors enhance us to elevate the organization to a world-class level.”

Mr. Pipit Jariyavattanavijit, Deputy Managing Director - Commercial & Operation of TCC Technology, stated that digital transformation has played a significant role in various areas, especially in agricultural industries, including cultivation, production, and product distribution. The SAP system is regarded as the digital infrastructure that enables digitalization. Furthermore, its accuracy and standards would serve as a significant foundation for data analytics, in transforming the organization into a data-driven organization.