
Mobile Optimization
Mobile is the necessary marketing channel directly reachable to customers. It is recommended for the Website and Advertisement tools to be usable and reachable via mobile phone.
Social Media Marketing
Linkedin is expected to become interesting channel for Business-to-Business (B2B) (Internationally, not popular in Thailand during this time), while Instagram will be continuously popular for marketers.
Re-Purposing of Email for Marketing
Doing marketing via email, making content more interesting, and making marketing more convenient downloading files such as whitepaper and E-book.
Content Marketing
Still popular as it is linked with PPC, SEO, Social Media, and helps attract more traffic into the website.
Social Payments
Small Business will get more benefits from features of payment via social media.
Reinventing the way to advertise
With better technology, most advertisements emphasized on consumers themselves with content serving their needs.